You billboard

Bushwalkers carry your advertisement into the bush 

They have you to thank for getting free access to quality maps and tracknotes. 

They will continue to learn about your organisation as they walk.   

Your advertisement will also appear on-line as people browse the tracknotes that you have sponsored.

This is a unique advertising platform to a highly targeted audience.   

What makes sponsoring tracknotes on wildwalks unique and cost effective?

•         Highly targeted audience
•         Long viewing time of your advertisement whilst walking and planning trips
•         Sponsored notes are used by groups and individuals
•         Audience is getting high quality information for free and have the sponsor to thank
•         Graphic advertisement is displayed on every map page, and your text ad on the first page
•         You ad can educate walkers before and during ‘time of need’ of your products and services
•         You can choose from a wide range of walks
•         You are able to control your budget
•         Low cost of entry
•         Sponsor as many or few walks as you wish

ROI

Educate bushwalkers,  get more customers 

Your advertisement is placed prominently on the tracknotes of your choice. 

Your advertisement is not lost in a sea of other ads like in many magazines.   

Wildwalks.com is a unique high quality service available to bushwalkers. 

They have the sponsors to thank for making the service available to them.  

In the bush (printable version of tracknotes)

•         A large banner style advertisement on every map page of the tracknotes.
  (The number of pages is dependent upon the length of the walk) – the banner is about 18 by 4 cm
•      The first component on the tracknotes contains your organisation’s name, contact details and two lines of text. 

On the website

•         Listing on our sponsors page 
•      Your banner displayed on the map page of the tracknotes  (linked to your website)
•     Your text ad is also displayed in the tracknotes, and links to your website.

Pricing

Sponsorship starts from $10 a month 

Since the main value of this sponsorship program comes through your advertisement being viewed in the bush, we could not use a standard internet advertising model. 

Our pricing model is simply based on the number of times a walk is downloaded from wildwalks. 

This price is then set for six months, making it easy to budget your promotional campaign.  

Pick and Choose

You choose the specific tracknotes that best suit your promotional strategy.

People walk in different areas for all different reasons. 

Below are some generalisations, but you know the bush and your customers. 

You are in the best position to be able to pick which walks are best suited for your campaign objectives. 

For small & local business

(Camping supplies, Café, accommodation, transport)
Consider targeting walks that start, end or pass by your shop.
For shorter walks: Consider targeting your promotion towards people new to bushwalking.
For Longer walks: Consider targeting your promotion towards experienced walkers or encouraging people to use your services at the start and end of a walk.  

For products or service providers to groups or clubs

(Bulk Camping supplies, Bushcraft training, Camps)
Consider targeting a range of longer walks within your service area. 
Shorter walks: Consider for targeting at less mobile or more social groups.
For Longer walks: Consider targeting your promotion towards experienced walkers and leaders in groups. 

For equipment manufactures and multi store retailers

(Chain Camping supplies, Importers, Manufacturers)
Consider targeting a range of walks,  these will vary upon your promotional strategy. 
Shorter walks:Consider for targeting people new to bushwalking.  Opportunity to increase brand recognition.
For Longer walks: Consider targeting your promotion towards experienced walkers and groups or people, Again promote your brand.  

More Info

Some statistics on www.Wildwalks.com For 1Q 2008 (1 Jan – 31 March 2008)

People Visits     19,382

Page Views        88,134

On average the number of visitors has doubled each quarter for more than one year, since we opened.    

Wildwalks will only accept sponsorship from organisations who share similar values and a passion for promoting safe, and sustainable adventure. 

We maintain the right to refuse advisements that promote behaviours, services or products that do not align with our values. 

Please contact Matt McClelland to get current pricings and discuss sponsorship opportunities.

Matt@wildwalks.com   Ph: 0411 306 650